TRIPLETS | TIDE | TVC, OTT & SOCIAL
For this brief, we were tasked with reshooting a successful but visually outdated spot from 2008 to better align with Tide’s current brand guidelines while still communicating that when your family grows but your budget doesn't, it's got to be Tide. We also created social :15s and :06s.
TV/OTT
SOCIAL
ECD: Lauren Varvara
CD: Adrian Chan
Copywriter: Melissa Perrett