GOOGLE PHOTOS | SOCIAL
THE ASK: Reposition Google Photos for Gen Z: moving from a photo storage app to the go-to app for creative self-expression.
ORGANIC & PAID SOCIAL (Instagram Reel, Story & Carousel)
Whether you're reimagining a selfie or saving a memory, Google Photos gives you complete creative control. In a series of spots, we integrated the UI of new and existing Google Photos features into the real world as talent interacts with various elements to edit or create a totally new image.
CREATOR
We partnered with creators to show how they use Google Photos features in their daily lives via Reels, Stories, and Carousels.