STEP BY STEP WITH HARRY HUDSON | VISA | SOCIAL
THE ASK: Reinforce Visa’s mission of helping creators and artists take small steps to success.
THE IDEA: A social interview series that challenges an artist to climb stairs. As the incline gets steeper, the questions get deeper.
THE RESULTS: 21M views and 3K likes across 1 hero video and 2 cutdowns posted on Instagram.
ECD: Aaron Howe
CD: Mark Krajan
Creative: Noeli Acoba
Director: George Mays