ALL THE MOODS | TUBI | 360 CAMPAIGN
THE ASK: Promote the launch of Tubi’s new show, Big Mood.
THE IDEA: A 360 campaign highlighting the raw, unfiltered realities of life in your 30s as captured in Big Mood.
THE RESULTS: 290.6M impressions, 126.5M video views, 43.54% video view through rate, and Tubi becoming the most watched free streaming service in the month of May.
CASE STUDY
MAGGIE MOB STUNT
To drive hype around the show we replicated Nicola Coughlan’s character, Maggie’s opening scene of the show but on a much larger scale.
OOH
From Time Square’s to Sunset Boulevard, we flooded NYC and LA with OOH highlighting relatable moments Maggie & Eddie experienced through Big Mood.
BEST-TEA SOCIAL SERIES
A man-on-the-street style social series featuring comedian Stef Dag brought real-life besties together to spill their tea.
SNAPCHAT FILTER
A custom built snapchat filter allowed users to discover what mood they best represented from the show.
