One True Loyalty Program | Pedigree | OOH

ONE TRUE LOYALTY PROGRAM | PEDIGREE | OOH
To promote Pedigree’s new ‘One True Loyalty Program’ we placed OOH ads promoting the benefits of our loyalty program next to fictional loyalty programs to align ourselves with top-of-mind rewards placements.

ECDs: Peter Kain & Gianfranco Arena
CD: Judd Counsell
Copywriter: Sandi Spino