HAVE A LITTLE TASTE | PEPPERIDGE FARM | BRAND TAGLINE
THE CHALLENGE: 95% of people don’t recognize the Pepperidge Farm brand until further context is provided.
THE ASK: Write a brand tagline for Pepperidge Farm.
THE SOLUTION: 1 Copywriter-less Art Director, 2 days before Christmas break, 3 client meetings deep.
After many rounds of Photoshopping cookies in celebrities’ hands I wrote the line ‘Have a Little Taste’. A line that works directly as a CTA to try Pepperidge Farm products while also encouraging consumers to hold their snacks to a higher standard.
The line debuted alongside Pepperidge Farm’s Thin & Crispy cookies and Emmy-award-winning actress Hannah Waddingham as she is the very definition of class, humor, and charm.
ECD: Dustin Tomes
CD: Liz Harrison